Consumption Report 2010; Swedes’ Alcohol Consumption Is Falling

Despite the fact that the Swedish Alcohol Retail Monopoly’s sales are rising and statistics from Statistics Sweden indicate that we drink more and more alcohol, the trend is going in the opposite direction Swedes’ alcohol consumption is falling. This emerges from the Consumption Report 2010 (Konsumtionsrapporten 2010) published by the Centre for Consumer Science at the University of Gothenburg…
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